About the organisation
TheGivingMachine is a platform that enables users to donate to charitable causes while shopping online. It offers multiple ways for individuals to contribute, including website click-throughs, a browser extension that prompts users to donate, and, more recently, a weekly GivingLottery. The lottery distributes ticket proceeds to various charitable funds and causes.
The challenge
TheGivingMachine wanted to expand the ways users could donate beyond traditional website click-outs. They needed a seamless and accessible solution that would encourage more people to give while shopping online. Additionally, they aimed to enhance their website and introduce new fundraising initiatives, ensuring a smooth and engaging experience for their Giving Community.
The approach
To address these needs, we designed and developed TheGivingMachine website, improving its usability and accessibility. We also created the Shop&Give mobile app, allowing users to browse a wide range of online retailers and donate with ease. Additionally, we helped implement a browser extension that reminds users to donate while shopping online. More recently, TheGivingMachine launched the GivingLottery, a weekly fundraising initiative that directs ticket sales to causes and funds that support them.
"Our current audience have been very happy with the new design. New users find it much easier to navigate and understand what our charity is about and has helped secure several business development opportunities."
- Richard Morris, Founder & CEO
The outcome
The Shop&Give app has been embraced by the Giving Community as a simple and convenient way to raise funds for good causes. The introduction of the browser extension has further increased user engagement, ensuring that more donations are made seamlessly. Meanwhile, the GivingLottery has provided a new and effective way for supporters to contribute to charitable causes. Together, these solutions have helped TheGivingMachine grow its impact and make charitable giving more accessible to a wider audience.
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