About the organisation
The Greetings Card Company is an online retailer offering a wide range of greetings cards, gift wrap, notebooks, and diaries. Established in 1999, the company has built a loyal customer base, serving both individual consumers and business clients. With a long-standing reputation for quality and convenience, they sought to modernise their digital presence to support future growth.
The challenge
By 2018, the company’s existing website had become outdated, struggling to meet the expectations of modern online shoppers. It lacked mobile responsiveness, had limitations in backend order processing, and did not fully support the company's unique business requirements, such as supplier management and charity donation integration. To remain competitive, the company needed a new platform that would enhance user experience, streamline operations, and scale with their growing customer base.
The approach
AppCentric was appointed as the primary technical resource to design and develop a new, fully responsive website that aligned with The Greetings Card Company’s brand identity. The project involved:
- Creating an engaging and user-friendly online store using Umbraco and a custom web application.
- Developing backend systems to handle order processing efficiently.
- Integrating supplier management tools to improve stock handling and fulfilment.
- Implementing functionality for charity donations as part of the checkout process.
The result was a seamless, modern website that provided a vastly improved shopping experience while optimising internal workflows.
The outcome
Since the site launch in 2019, The Greetings Card Company has experienced significant growth, with a notable increase in orders and a rapidly expanding customer base. The improved backend systems have enabled smoother day-to-day operations, allowing the company to handle higher order volumes with greater efficiency.
To ensure continued success, we provide an ongoing support contract, assisting with maintenance, updates, and enhancements as the business evolves. This long-term partnership ensures the platform remains secure, up-to-date, and aligned with the company’s future growth ambitions.
https://www.greetingscards.co.uk/
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