About the Organisation
Clear Insurance is a large insurance provider undergoing significant expansion across Europe. Their growth strategy combines organic development with mergers and acquisitions, requiring a strong digital presence to support their expanding operations.
The Challenge
With their European expansion and ongoing acquisitions, Clear Insurance needed a new suite of websites to serve different aspects of their business. This included:
- A refreshed B2C website for their main brand.
- Dedicated websites for their group and satellite operations in Europe.
- A scalable web infrastructure to integrate newly acquired businesses seamlessly.
The challenge was not only to create a cohesive digital presence but also to ensure new acquisitions could be efficiently merged into their online ecosystem without disruption to customers.
"All team members who supported the project were highly knowledgeable, understanding, and supportive."
- Ben Shuttleworth, Group Head of Marketing
The Approach
Clear Insurance appointed Appcentric as their Umbraco provider in 2023 to design and build a flexible web infrastructure that could grow with their business. The project involved:
- Developing multiple websites tailored to the needs of different regions and business units.
- Creating a centralised platform that could accommodate new acquisitions.
- Ensuring consistency in branding and user experience across all sites.
The Outcome
The new suite of websites has supported Clear Insurance’s expansion, providing a seamless online experience for customers across different markets. The scalable infrastructure has also simplified the process of integrating newly acquired businesses, helping Clear Insurance maintain a strong and unified digital presence as they continue to grow.
Appcentric continues to provide ongoing support, ensuring the platform remains efficient and adaptable to future business needs.
"Appcentric worked very closely with us and managed the project and its timescales effectively through clear and regular communication, offering us support and guidance where needed."
- Ben Shuttleworth, Group Head of Marketing
