About the organisation
Clear Insurance is a large insurance provider undergoing significant expansion across Europe. Their growth strategy combines organic development with mergers and acquisitions, requiring a strong digital presence to support their expanding operations.
The challenge
With their European expansion and ongoing acquisitions, Clear Insurance needed a new suite of websites to serve different aspects of their business. This included:
- A refreshed B2C website for their main brand.
- Dedicated websites for their group and satellite operations in Europe.
- A scalable web infrastructure to integrate newly acquired businesses seamlessly.
The challenge was not only to create a cohesive digital presence but also to ensure new acquisitions could be efficiently merged into their online ecosystem without disruption to customers.
The approach
Clear Insurance appointed Appcentric as their Umbraco provider in 2023 to design and build a flexible web infrastructure that could grow with their business. The project involved:
- Developing multiple websites tailored to the needs of different regions and business units.
- Creating a centralised platform that could accommodate new acquisitions.
- Ensuring consistency in branding and user experience across all sites.
"All team members who supported the project were highly knowledgeable, understanding, and supportive of those who were less knowledgeable and forthcoming and fast with providing solutions to challenges we faced."
- Ben Shuttleworth, Group Head of Marketing
The outcome
The new suite of websites has supported Clear Insurance’s expansion, providing a seamless online experience for customers across different markets. The scalable infrastructure has also simplified the process of integrating newly acquired businesses, helping Clear Insurance maintain a strong and unified digital presence as they continue to grow.
Appcentric continues to provide ongoing support, ensuring the platform remains efficient and adaptable to future business needs.
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